How do you make money?
By getting people to buy from you instead of someone else.
Why do they want to buy from you instead of someone else?
Because they like you, trust you, and want to do business with you because they feel they have established a relationship with you through social media.
How do you establish a relationship?
By participating on social media sites such as Facebook, Twitter, Pinterest, Google+, and many others. You need to know who your customers are and which sites they use. Facebook is the largest with 1.23 BILLION active monthly users. If your product is photogenic and your customers are women between the ages of 18-45, Pinterest is probably the site for you. If you customers are a bit nerdy and under 35, try Google+. Find your customers and concentrate your participation there.
What to post about
35% Original content posts – share what you know, your experiences. You can teach your customers how to use your product or the history of your product. Make these educational so the customer (or potential customer) will see that you know what you are talking about.
30% Sharing other people’s ideas and posts – make sure you also comment on what you are sharing – why you are sharing, if you agree or disagree, your perspective on the topic.
15% Personal posts – what is going on in your life or what you like about running your own business.
15% Entertaining posts – share those funny videos or quotes.
5% Sales posts – this is where you explain how you can solve their problems or fulfill their wants.
Earning their trust
That adds up to 65% of your posts informing, educating, and helping your customers and potential customers. This is earning their trust. You are showing what you know so they see you as an expert. You can share an amazing amount of information, even to the point where you feel you are giving away what you can sell. There will always be people who will pay you for a little more hand-holding, so don’t be stingy.
30% of your posts are about you and show your personality. Likability also comes from engaging with them in the comments, whether in your social media posts or your blog. If you can carry-on conversations with your customers, they will see you as more likable.
Wanting to buy from you
5% are about your product(s) and how you can solve or help them with their problems and wants. If you do more selling than this, you may just drive people away and make them think that you only care about selling something to them. You have to show them that you want to help them by spending most of your time informing them and not selling.
This is the new way of marketing your wares, the online way. Whether you want to call it online marketing or social media marketing, today you need to establish relationships with your customers and social media sites in addition to your website are where you engage with customers.